K. Ratna Manikyam

Designation:LECTURER IN COMMERCEQualificationM.Com., M.Phil., MBA., Ph.D.

Introduction

Educational Qualifications:

  • B.Com., 1989, Andhra University
  • M.Com., 1991, Andhra University
  • M.B.A., 2010,  Andhra University
  • M.Phil., 1995, Andhra University
  • Ph.D., 2011, Andhra University
  • Qualified APSET (Commerce) in July, 2012
  • Qualified UGC NET (Commerce) in June, 2013
  • Qualified APSET (Management) in November, 2013

Present Position:   Head of the Dept. of Commerce

Government College (A)

Rajahmundry – 533 105

East Godavari District (AP)

Academic Experience:

24 years of teaching and research experience in Commerce and Management.

  • Junior Lecturer, Coconut Merchants Government Junior College for Girls, Palakol, from 24-03-1999 to 14-07-2005
  • Lecturer, Sri ASNM Government College for Men, Palakol from 15-07-2005 to 03-09-2015.
  • Lecturer, Government College (A), Rajahmundry from 04-09-2015 to till date.

Administrative Experience:

  • Worked as N.S.S. Programme Officer during 2005-2008 in ASNM Govt. College, Palakol, W.G.Dt.
  • Worked as N.S.S. Programme Officer during 2016-18 in Govt. College (A), Rajamahendravaram
  • Working as Dy. Warden, Metcalfe Hostel, Govt. College (A), Rajamahendravaram
  • Head of the Department of Commerce from July 2016 to till date
  • Coordinator, Commerce Association, Govt. College (A), Rajahmundry from 2016-17
  • Coordinator, BC/SC/ST/Minority Scholarship Committee for the year 2017-18
  • Coordinator, Endowment Prizes Committee for the year 2017-18 & 2018-19
  • Member in many Administrative Committees of Government College (A), Rajahmundry

Other Experience:

  • As Academic Advisor, attended various Govt. & Aided Colleges in Zone – I & II since 2013-14
  • Attended Board of Studies Meetings as Subject Expert to Govt. and Aided Autonomous Colleges in Zone II

Refresher/Orientation Courses Attended:

  • Refresher Course in Management at ASC, Andhra University from 18-09-2006 to 08-10-2006.
  • Orientation Course at ASC, Andhra University from 18-01-2010 to 14-2-2010.
  • Inter Disciplinary Refresher Course (IDRC) in Human Rights at ASC, Andhra University from 11-03-2011 to 31-03-2011.
  • Refresher Course in Commerce at ASC, Andhra University from 27-01-2015 to 16-02-2015.
  • NSS Short Term Training Programme at Ideal College, Kakinada from 20-6-2016 to 26-6-2016
  • 7 days FDP Programme on Recent Trends in Teaching Learning Methodologies from 24-10-2019 to 30-10-2019
  • 7 days Workshop on Teaching & Learning for Sustainability from 14-11-2019 to 20-11-2019

Achievements:

  • Received  AP State Best Teacher Award on September 5th, 2019

Areas of Research

Minor Research Project:

Sl. No.

Year

Title of the Project

Funding Agency

Year of Sanctioned

Amount Granted

Completed/

Ongoing

1

2013-15

Impact of Organized Retailing on Small Scale Retailing in Andhra Pradesh

UGC

2013

1,00,000

Completed

Seminars/Workshops Organised

  • Coordinator, National Seminar on Limited Liability Partnership – A New Opportunity on 21-22 Dec, 2016
  • Coordinator, Mega Market Fest to Develop Marketing Skills among on 6-8 Feb, 2017
  • Convener, National Workshop on ‘Practical Entrepreneurship with Real-time Entrepreneurs’ on 14th March, 2018
  • Organized three NSS Special Camps as Programme Officer (From 4-12-2006 to 13-12-2006 at Adavipalem,W.G.Dt., From 31-7-2016 to 11-8-2016 at Pushkar Ghat, Rajahmundry & From 16-2-2018 to 22-2-2018 at Nehru Nagar, Rajahmundry)

Research Publications

A) Book Publications

Sl. No.

Year

Title of the Book

Name of the Journal/ Publisher

National/                  International

ISBN N0.

1

2013

Retail Marketing

Discovery Publishing House Pvt. Ltd., New Delhi

National

93-5056-292-8

2

2017

Advertising and Media Planning

Himalaya Publishing

House

National

978-93-5273-394-1

 

 

 

 

 

 

 

 

 

 

 

B) Paper Publications

International Journals

Sl. No.

Year

Title of the Book/Paper

Name of the Journal/ Publisher

ISSN/ISBN N0.

1

2012/ May

Customers’ Experience with Small Scale Retail Stores - An Empirical Study

International Journal of Research in Commerce and Management (IJRCM)

0976-2183

2

2012/ Aug

Customers’ Service Experience in Small Scale Retail Stores - A Case Study

International Journal of Sales and Marketing Management (IJSMM)

2319-4898

3

2012/ Oct

Organized Retailing in India – Challenges and Opportunities

Asia Pacific Journal of Marketing & Management Review

2319-2836

4

2012/ Nov

Management of Customer Communications – A Case Study of Small Scale Retail Organizations

ZENITH - International Journal of Multidisciplinary Research

2231-5780

5

2013/ Jan

Foreign Direct Investment in Indian Retailing – An Analysis

International Journal of Multidisciplinary Educational Research

2277-7881

6

2013

Apr–June

Customers’ Shopping and Buying Experiences with Small Scale Retail Units – A Case Study

GITAM Journal of Management

0972-740X

7

2014/ Feb

Indian Banking Sector- Challenges and Opportunities

IOSR Journal of Business and Management (IOSR-JBM)

2278-487X, 2319-7668

8

2014/Feb

Emerging Dimensions of Accounting Education and Research in India

International Journal of Multidisciplinary Educational Research

2277 - 7881

9

2014/ Apr

Customer Services Management in Small Scale Retailing – An Empirical Study

International Journal of Business Management & Research (IJBMR)

2249-6920; 249-8036

10

2015

Human Development Index for Villages, Indian Rural Economy & Employment

Paramount Publishing House, Hyderabad

978-93-85100-24-6

11

2015/

Jan-Mar

Product Mix and Pricing Strategies of Small Scale Retailers

International Journal of Retailing & Rural Business Perspectives, Pezzottaite Journals

2279-0934, (Online): 2279-0942

12

2015/April

Micro Finance in India: Contemporary Issues & Challenges,

Paramount Publishing House, Hyderabad

978-93-85100-6-1

13

2015 April

Role of Micro Finance & Self Help Groups in Women Empowerment

Paramount Publishing House, Hyderabad

978-93-85100-6-1

14

2016/Dec

Impact of Demonetization in India,

International Journal of Academic Research

2348-7666

15

2018/ April-Jun

Portfolio-Revision Strategies

International Journal of Business, Management and Allied Sciences (IJBMAS)

2349-4638

National Journals

16

2012/ Mar

Marketing Strategies of Small Scale Retailers – A Study

Journal of Small

 Enterprises Development, Management & Extension (SEDME

0970-8464

17

2012

Management of Store Operations - A Case Study of Small Scale Retail Organizations

Management: Issues and Challenges for the Decade, Paramount Publishing House

978-93-82163-24-4

 

18

2012

Emerging Trends in the Indian Retail Industry - A Conceptual Study: New Paradigms  of Management

Global Challenges of Managers in the 21st Century,  Vijay Nicole Imprints Pvt. Ltd, Chennai

978-81-8209-330-0

 

19

2013/ May

Customer’s Opinion on Small Scale Retail Stores: A Case Study

Indian Journal of

Marketing (IJM)

0973-8703

20

2013/ July

Higher Education System in India: Challenges and Opportunities

National Seminar on

 Reforms in Examination System at under Graduate Level

978-93-82163-626

 

21

2014/

April-June

 

 

Customers’ Relationship Experience in Small Scale Retail Stores – A Case Study

SUMEDHA Journal of Management

2277-6753

22

2017

Promoting Industry – Institution Collaboration – A Win-win Approach for Enhancing Employability skills and Research

National Seminar on Recent  Innovations in Commerce, Management , Skill Development & E-Commerce (CMSDE)

978-81-33256-4-3

Conference Proceedings

23

2016

Limited Liability Partnership in India

Limited Liability Partnership – A New Opportunity by Dept. of Commerce, Govt. College (A), Rajahmundry (21-22 Dec, 2016)

Conference Proceedings

24

2017

Environmental Pollution: Its Effects on Human Life

Strategies towards Actualising the Concept of Sustainable Environment by ASNM Govt. College (A), Palakol (25 Jan, 2017)

Conference Proceedings

25

2017

Human Rights for Children in India

Human Rights and Duties in India Status and Challenges, GDC, Ravulapalem (17-18 Mar, 2017)

Conference Proceedings

Seminars And Events Participated

 C. Seminars/Workshops/Conferences Attended

Sl. No.

Year

Topic

Date

Host Institution

National/

International

1

2006

Internal Quality Assurance in Higher Education Institutions

27Oct, 2006

IQAC,

DNR College, Bhimavaram

National

2

2007

Marketing of Insurance   Services Emerging Challenges and Opportunities

7-8 Sep, 2007

Department of Commerce, SKSD Mahila Kalasala, Tanuku

National

3

2009

Ethical Issues in Marketing Innovations (With Reference to Marketing Innovations in India)

10-12 October, 2009

 

Maharshi Dayanand Saraswati University, Ajmer

62th All India Commerce Conference, ICA

4

2009

Research Methodology – Techniques and Applications”

28- 29 Nov, 2009

Centre for Management Research,  MR Post Graduate College, Vizianagaram

National

5

2009

Organized Retailing in India – Challenges and Opportunities: Survival and Growth Strategies in Changing Business Scenario

28- 29 December, 2009

Commerce Wing, DDE, Annamalai University, Annamalainagar, Tamilnadu

International

6

2010

Commerce Education and Employability

10-11 July 2010

SKBR College, Amalapuram, East Godavari District, AP.

National

7

2010

Consumer Protection and Right to Information

13- 14 August, 2010

DrB.R. Ambedkar College of Law, Andhra University, Visakhapatnam.

National

8

2010

Green Marketing: Strategies and Challenges

1– 3 October, 2010

63rd AICC, Organized by Faculty of Commerce, Goa University

National

9

2012

Online Banking Challenges & Innovations/ Banking Technology – The Dimensions and Future

21January, 2012

DNR College (Autonomous), Bhimavaram, West Godavari District, AP

National

10

2012

Management – Issues and Challenges for the Decade

4-5 April, 2012

Vignan University, Vadlamudi, Guntur, AP

National

11

2012

FDI in Multi Brand Retail in India – An Analysis

9 – 11 Nov,  2012

K. P. B. Hinduja College of Commerce, Mumbai

65th All Indian Commerce Conference

12

2012

Customer’s Shopping and Buying Experiences with Small Scale Retail Units – A Case Study: Role of FDIs in Retail Sector in India

December 7-8, 2012

Ragiv Gandhi College of P.G. and Professional Studies, Rajahmundry

National

13

2013

Corporate Governance Emerging Issues and Global Challenges:

January 30-31, 2013

Sri Venkateswara University, Tirupati

International

14

2014

Emerging Dimensions of Accounting Education and Research in India

11 – 12 January, 2014

 Andhra University &Indian Accounting Association, Visakhapatnam

36th Accounting International Conference

15

2013

Higher Education System in India: Challenges and Opportunities’

19-20 July, 2013

Government Degree College, Srisailam

National

16

2013

Preventive Measures for E-Banking Frauds’

15-16 November, 2013

V.K.V. Government Degree College, Kothapet

National

17

2013

Directions and Implications of Cash Transfer Subsidy in India

5 -7 December, 2013

Bangalore University, Bangalore

National

18

2013

Strategic Approach to Human Resource Development

13-14 December, 2013.

Maharajah’s Post Graduate College, , Vizianagaram

National

19

2014

The Role of DRDA in PURA

13-14 Feb 2014

K.G.R.L. College (A), Bhimavaram

National

20

2014

Indian Banking Sector- Challenges and Opportunities’

13 Feb 2014

Sir C.R.Reddy Autonomous College, Eluru

National

21

2014

The Role of SEBI in Indian Capital Market  

5-6 Sep, 2014

GDC, Rajampeta

Kadapa Dt.

National

22

2015

Human Development Index for Village

23-24 Feb, 2015

GDC, Razole, E.G.Dt.

National

23

2016

Changes in Insurance Business after liberalization of Insurance Sector in India

9 March, 2016

GDC, Tuni

E.G.Dt.

 

National

24

2016

Organised NSS Special Camp

31-7-16 to 11-8-2016

Pushkar Ghat, Rajamahendravaram

AKNU

24

2016

Impact of Demonetization in India: The Philosophy, Practice and Problems

16 December, 2016.

DNR College, Bhimavaram, W.G.Dt.

National

25

2016

Limited Liability Partnership – A New Opportunity

21-22 December, 2016

Govt. College (A), Rajahmundry

 

National

26

2017

Environmental Pollution: Its Effects on Human Life

17-18 March, 2017

ASNM Govt. College, Palakol, W.G.Dt.

National

27

2017

Faculty Development Programme (FDP)

30th June, 2017

Institute of Company  Secretaries of India, Vizag

National

28

2017

Faculty Knowledge Programme

21st July, 2017

ICFAI Business  School (IBS)

National

29

2017

World Space Week - 2017

4 -10 Oct, 2017

Satish Davan Space Centre, ISRO, Sriharikota

National

30

2017

Scientific Approaches in Ramacharitmanas

13 – 14 Oct], 2017

PR Govt. College, Kakinada

International

31

2017

Participated Blood Donation Camp & Donated Blood

17th Oct, 2017

AP State AIDS Control Society & SBTC

State

32

2017

Capacity Building Workshop for Teachers on Research Publication – Importance of Journal Metrics

18th Nov, 2017

PR Govt. College, Kakinada

National

33

2017

Recent Innovations in Commerce, Management Skill Development & E-commerce

5 – 6 Dec, 2017

PR Govt. College, Kakinada

National

34

2017

BIOMASS to BIOENERGY

19-20 Dec, 2017

Govt. College (A), Rajahmundry

National

35

2018

JanmaBhoomi – Maavuru: 5K RUN

7th Jan, 2018

Rajahmundry

District

36

2018

Goods and Services Tax (GST)

9th Jan, 2018

DNR College, Bhimavaram

National

37

2018

Marketing Trends in Virtual ERA

23 – 24 Jan, 2018

SRR & CVR Govt. Degree College, Vijayawada

National

40

2018

Renewable Energy Research & Education

8 – 10 Feb, 2018

Govt. College (A), Rajahmundry

International

41

2018

Practical Entrepreneurship with Real-time Entrepreneurs

14th Mar, 2018

Govt. College (A), Rajahmundry

National

42

2018

New Paradigms in Quality Measures of HEIs

24th Mar, 2018

Govt. College (A), Rajahmundry

National

45

2018

Challenges and Opportunities in AP after Bifurcation

28th Mar, 2018

Govt. College (A), Rajahmundry

National

46

2018

Workshop on Katha – Charcha

30th July, 2018

Govt. College (A), Rajahmundry

State

47

2018

Foldscope – Assembly & Usage

15th Nov, 2018

Govt. College (A), Rajahmundry

National

48

2018

Faculty Knowledge Sharing Program

16th July 2018

ICFAI Business School

National

49 2019 FDP on Pedagogy for Logistics Courses June 12th & 13th 2019 KL University Vaddeswaram National
50 2019 Workshop on Outcome Based Education- Possibilities and Challenges 22 nd Nov 2019 Akkineni Nageswara Rao College National
51 2019 Workshop on Contemporary Issues in Intellectual Property Rights Nov 22nd & 23rd 2019 PR Government College, Kakinada National

 

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