K. Ratna Manikyam
Designation: | LECTURER IN COMMERCE | Qualification | M.Com., M.Phil., MBA., Ph.D. |
---|
Introduction
Educational Qualifications:
Present Position: Head of the Dept. of Commerce
Government College (A)
Rajahmundry – 533 105
East Godavari District (AP)
Academic Experience:
24 years of teaching and research experience in Commerce and Management.
Administrative Experience:
Other Experience:
Refresher/Orientation Courses Attended:
Achievements:
Areas of Research
Minor Research Project:
Sl. No. |
Year |
Title of the Project |
Funding Agency |
Year of Sanctioned |
Amount Granted |
Completed/ Ongoing |
1 |
2013-15 |
Impact of Organized Retailing on Small Scale Retailing in Andhra Pradesh |
UGC |
2013 |
1,00,000 |
Completed |
Seminars/Workshops Organised
Research Publications
A) Book Publications
Sl. No. |
Year |
Title of the Book |
Name of the Journal/ Publisher |
National/ International |
ISBN N0. |
1 |
2013 |
Retail Marketing |
Discovery Publishing House Pvt. Ltd., New Delhi |
National |
93-5056-292-8 |
2 |
2017 |
Advertising and Media Planning |
Himalaya Publishing House |
National |
978-93-5273-394-1 |
B) Paper Publications
International Journals |
||||
Sl. No. |
Year |
Title of the Book/Paper |
Name of the Journal/ Publisher |
ISSN/ISBN N0. |
1 |
2012/ May |
Customers’ Experience with Small Scale Retail Stores - An Empirical Study |
International Journal of Research in Commerce and Management (IJRCM) |
0976-2183 |
2 |
2012/ Aug |
Customers’ Service Experience in Small Scale Retail Stores - A Case Study |
International Journal of Sales and Marketing Management (IJSMM) |
2319-4898 |
3 |
2012/ Oct |
Organized Retailing in India – Challenges and Opportunities |
Asia Pacific Journal of Marketing & Management Review |
2319-2836 |
4 |
2012/ Nov |
Management of Customer Communications – A Case Study of Small Scale Retail Organizations |
ZENITH - International Journal of Multidisciplinary Research |
2231-5780 |
5 |
2013/ Jan |
Foreign Direct Investment in Indian Retailing – An Analysis |
International Journal of Multidisciplinary Educational Research |
2277-7881 |
6 |
2013 Apr–June |
Customers’ Shopping and Buying Experiences with Small Scale Retail Units – A Case Study |
GITAM Journal of Management |
0972-740X |
7 |
2014/ Feb |
Indian Banking Sector- Challenges and Opportunities |
IOSR Journal of Business and Management (IOSR-JBM) |
2278-487X, 2319-7668 |
8 |
2014/Feb |
Emerging Dimensions of Accounting Education and Research in India |
International Journal of Multidisciplinary Educational Research |
2277 - 7881 |
9 |
2014/ Apr |
Customer Services Management in Small Scale Retailing – An Empirical Study |
International Journal of Business Management & Research (IJBMR) |
2249-6920; 249-8036 |
10 |
2015 |
Human Development Index for Villages, Indian Rural Economy & Employment |
Paramount Publishing House, Hyderabad |
978-93-85100-24-6 |
11 |
2015/ Jan-Mar |
Product Mix and Pricing Strategies of Small Scale Retailers |
International Journal of Retailing & Rural Business Perspectives, Pezzottaite Journals |
2279-0934, (Online): 2279-0942 |
12 |
2015/April |
Micro Finance in India: Contemporary Issues & Challenges, |
Paramount Publishing House, Hyderabad |
978-93-85100-6-1 |
13 |
2015 April |
Role of Micro Finance & Self Help Groups in Women Empowerment |
Paramount Publishing House, Hyderabad |
978-93-85100-6-1 |
14 |
2016/Dec |
Impact of Demonetization in India, |
International Journal of Academic Research |
2348-7666 |
15 |
2018/ April-Jun |
Portfolio-Revision Strategies |
International Journal of Business, Management and Allied Sciences (IJBMAS) |
2349-4638 |
National Journals |
||||
16 |
2012/ Mar |
Marketing Strategies of Small Scale Retailers – A Study |
Journal of Small Enterprises Development, Management & Extension (SEDME |
0970-8464 |
17 |
2012 |
Management of Store Operations - A Case Study of Small Scale Retail Organizations |
Management: Issues and Challenges for the Decade, Paramount Publishing House |
978-93-82163-24-4
|
18 |
2012 |
Emerging Trends in the Indian Retail Industry - A Conceptual Study: New Paradigms of Management |
Global Challenges of Managers in the 21st Century, Vijay Nicole Imprints Pvt. Ltd, Chennai |
978-81-8209-330-0
|
19 |
2013/ May |
Customer’s Opinion on Small Scale Retail Stores: A Case Study |
Indian Journal of Marketing (IJM) |
0973-8703 |
20 |
2013/ July |
Higher Education System in India: Challenges and Opportunities |
National Seminar on Reforms in Examination System at under Graduate Level |
978-93-82163-626
|
21 |
2014/ April-June
|
Customers’ Relationship Experience in Small Scale Retail Stores – A Case Study |
SUMEDHA Journal of Management |
2277-6753 |
22 |
2017 |
Promoting Industry – Institution Collaboration – A Win-win Approach for Enhancing Employability skills and Research |
National Seminar on Recent Innovations in Commerce, Management , Skill Development & E-Commerce (CMSDE) |
978-81-33256-4-3 |
Conference Proceedings |
||||
23 |
2016 |
Limited Liability Partnership in India |
Limited Liability Partnership – A New Opportunity by Dept. of Commerce, Govt. College (A), Rajahmundry (21-22 Dec, 2016) |
Conference Proceedings |
24 |
2017 |
Environmental Pollution: Its Effects on Human Life |
Strategies towards Actualising the Concept of Sustainable Environment by ASNM Govt. College (A), Palakol (25 Jan, 2017) |
Conference Proceedings |
25 |
2017 |
Human Rights for Children in India |
Human Rights and Duties in India Status and Challenges, GDC, Ravulapalem (17-18 Mar, 2017) |
Conference Proceedings |
Seminars And Events Participated
C. Seminars/Workshops/Conferences Attended
Sl. No. |
Year |
Topic |
Date |
Host Institution |
National/ International |
1 |
2006 |
Internal Quality Assurance in Higher Education Institutions |
27Oct, 2006 |
IQAC, DNR College, Bhimavaram |
National |
2 |
2007 |
Marketing of Insurance Services Emerging Challenges and Opportunities |
7-8 Sep, 2007 |
Department of Commerce, SKSD Mahila Kalasala, Tanuku |
National |
3 |
2009 |
Ethical Issues in Marketing Innovations (With Reference to Marketing Innovations in India) |
10-12 October, 2009
|
Maharshi Dayanand Saraswati University, Ajmer |
62th All India Commerce Conference, ICA |
4 |
2009 |
Research Methodology – Techniques and Applications” |
28- 29 Nov, 2009 |
Centre for Management Research, MR Post Graduate College, Vizianagaram |
National |
5 |
2009 |
Organized Retailing in India – Challenges and Opportunities: Survival and Growth Strategies in Changing Business Scenario |
28- 29 December, 2009 |
Commerce Wing, DDE, Annamalai University, Annamalainagar, Tamilnadu |
International |
6 |
2010 |
Commerce Education and Employability |
10-11 July 2010 |
SKBR College, Amalapuram, East Godavari District, AP. |
National |
7 |
2010 |
Consumer Protection and Right to Information |
13- 14 August, 2010 |
DrB.R. Ambedkar College of Law, Andhra University, Visakhapatnam. |
National |
8 |
2010 |
Green Marketing: Strategies and Challenges |
1– 3 October, 2010 |
63rd AICC, Organized by Faculty of Commerce, Goa University |
National |
9 |
2012 |
Online Banking Challenges & Innovations/ Banking Technology – The Dimensions and Future |
21January, 2012 |
DNR College (Autonomous), Bhimavaram, West Godavari District, AP |
National |
10 |
2012 |
Management – Issues and Challenges for the Decade |
4-5 April, 2012 |
Vignan University, Vadlamudi, Guntur, AP |
National |
11 |
2012 |
FDI in Multi Brand Retail in India – An Analysis |
9 – 11 Nov, 2012 |
K. P. B. Hinduja College of Commerce, Mumbai |
65th All Indian Commerce Conference |
12 |
2012 |
Customer’s Shopping and Buying Experiences with Small Scale Retail Units – A Case Study: Role of FDIs in Retail Sector in India |
December 7-8, 2012 |
Ragiv Gandhi College of P.G. and Professional Studies, Rajahmundry |
National |
13 |
2013 |
Corporate Governance Emerging Issues and Global Challenges: |
January 30-31, 2013 |
Sri Venkateswara University, Tirupati |
International |
14 |
2014 |
Emerging Dimensions of Accounting Education and Research in India |
11 – 12 January, 2014 |
Andhra University &Indian Accounting Association, Visakhapatnam |
36th Accounting International Conference |
15 |
2013 |
Higher Education System in India: Challenges and Opportunities’ |
19-20 July, 2013 |
Government Degree College, Srisailam |
National |
16 |
2013 |
Preventive Measures for E-Banking Frauds’ |
15-16 November, 2013 |
V.K.V. Government Degree College, Kothapet |
National |
17 |
2013 |
Directions and Implications of Cash Transfer Subsidy in India |
5 -7 December, 2013 |
Bangalore University, Bangalore |
National |
18 |
2013 |
Strategic Approach to Human Resource Development |
13-14 December, 2013. |
Maharajah’s Post Graduate College, , Vizianagaram |
National |
19 |
2014 |
The Role of DRDA in PURA |
13-14 Feb 2014 |
K.G.R.L. College (A), Bhimavaram |
National |
20 |
2014 |
Indian Banking Sector- Challenges and Opportunities’ |
13 Feb 2014 |
Sir C.R.Reddy Autonomous College, Eluru |
National |
21 |
2014 |
The Role of SEBI in Indian Capital Market |
5-6 Sep, 2014 |
GDC, Rajampeta Kadapa Dt. |
National |
22 |
2015 |
Human Development Index for Village |
23-24 Feb, 2015 |
GDC, Razole, E.G.Dt. |
National |
23 |
2016 |
Changes in Insurance Business after liberalization of Insurance Sector in India |
9 March, 2016 |
GDC, Tuni E.G.Dt.
|
National |
24 |
2016 |
Organised NSS Special Camp |
31-7-16 to 11-8-2016 |
Pushkar Ghat, Rajamahendravaram |
AKNU |
24 |
2016 |
Impact of Demonetization in India: The Philosophy, Practice and Problems |
16 December, 2016. |
DNR College, Bhimavaram, W.G.Dt. |
National |
25 |
2016 |
Limited Liability Partnership – A New Opportunity |
21-22 December, 2016 |
Govt. College (A), Rajahmundry
|
National |
26 |
2017 |
Environmental Pollution: Its Effects on Human Life |
17-18 March, 2017 |
ASNM Govt. College, Palakol, W.G.Dt. |
National |
27 |
2017 |
Faculty Development Programme (FDP) |
30th June, 2017 |
Institute of Company Secretaries of India, Vizag |
National |
28 |
2017 |
Faculty Knowledge Programme |
21st July, 2017 |
ICFAI Business School (IBS) |
National |
29 |
2017 |
World Space Week - 2017 |
4 -10 Oct, 2017 |
Satish Davan Space Centre, ISRO, Sriharikota |
National |
30 |
2017 |
Scientific Approaches in Ramacharitmanas |
13 – 14 Oct], 2017 |
PR Govt. College, Kakinada |
International |
31 |
2017 |
Participated Blood Donation Camp & Donated Blood |
17th Oct, 2017 |
AP State AIDS Control Society & SBTC |
State |
32 |
2017 |
Capacity Building Workshop for Teachers on Research Publication – Importance of Journal Metrics |
18th Nov, 2017 |
PR Govt. College, Kakinada |
National |
33 |
2017 |
Recent Innovations in Commerce, Management Skill Development & E-commerce |
5 – 6 Dec, 2017 |
PR Govt. College, Kakinada |
National |
34 |
2017 |
BIOMASS to BIOENERGY |
19-20 Dec, 2017 |
Govt. College (A), Rajahmundry |
National |
35 |
2018 |
JanmaBhoomi – Maavuru: 5K RUN |
7th Jan, 2018 |
Rajahmundry |
District |
36 |
2018 |
Goods and Services Tax (GST) |
9th Jan, 2018 |
DNR College, Bhimavaram |
National |
37 |
2018 |
Marketing Trends in Virtual ERA |
23 – 24 Jan, 2018 |
SRR & CVR Govt. Degree College, Vijayawada |
National |
40 |
2018 |
Renewable Energy Research & Education |
8 – 10 Feb, 2018 |
Govt. College (A), Rajahmundry |
International |
41 |
2018 |
Practical Entrepreneurship with Real-time Entrepreneurs |
14th Mar, 2018 |
Govt. College (A), Rajahmundry |
National |
42 |
2018 |
New Paradigms in Quality Measures of HEIs |
24th Mar, 2018 |
Govt. College (A), Rajahmundry |
National |
45 |
2018 |
Challenges and Opportunities in AP after Bifurcation |
28th Mar, 2018 |
Govt. College (A), Rajahmundry |
National |
46 |
2018 |
Workshop on Katha – Charcha |
30th July, 2018 |
Govt. College (A), Rajahmundry |
State |
47 |
2018 |
Foldscope – Assembly & Usage |
15th Nov, 2018 |
Govt. College (A), Rajahmundry |
National |
48 |
2018 |
Faculty Knowledge Sharing Program |
16th July 2018 |
ICFAI Business School |
National |
49 | 2019 | FDP on Pedagogy for Logistics Courses | June 12th & 13th 2019 | KL University Vaddeswaram | National |
50 | 2019 | Workshop on Outcome Based Education- Possibilities and Challenges | 22 nd Nov 2019 | Akkineni Nageswara Rao College | National |
51 | 2019 | Workshop on Contemporary Issues in Intellectual Property Rights | Nov 22nd & 23rd 2019 | PR Government College, Kakinada | National |
Detailed CV
Other Staff
Faculty | Qualification | Profile Link | |
---|---|---|---|
P. V. V. Satyanarayana | M.com,B.L,SLET | View Profile | |
A. Alimelu Annapurna | M.Com, Ph.D | View Profile | |
Dr.B.P Narasa Reddy | M.Com.,M.B.A., M.Phil.,Ph.D. | View Profile | |
Shanmukha Rao Padala | M.Com., M.B.A., M.Phil., Ph.D. | View Profile | |
Dr. B. Prathima | M.Com, PGDAST, M.Phil, M.B.A, PGDTTM, D.Litt, Ph.D | View Profile | |
Ramesh Krishna Vipparthi | M.Com,MA(Eco),B.Ed,PGDCRS,CLTA. | View Profile | |
S. Deekshitha | M.com., AP SET | View Profile | |
J. Durga Prasada Rao | M.Com.,PGDBM.,M.B.A.,M.Phill.,P.hD., | View Profile | |
B. Sujatha | M.Com,MBA,APSET | View Profile | |
Pilli.S. Vijaya Lakshmi | M.Com,B.L | View Profile | |
ANAPARTHI SRINIVASA RAO | M.Com.,M.Phil., SLET | View Profile | |
A.Sri Lakshmi Bramarambha | M. Com., APSET | View Profile | |
V.Raju | M.Com, M.Phil, PGDCRS., | View Profile | |
Gampa Leela Mohan Rao | M.Com.,B.Ed.,LL.M., | View Profile | |
Vanapalli v.v.satyavathi | M.Com, APSET (Ph.D) | View Profile | |
D.Bhavani Sankar Reddy | M.Com.,APSET | View Profile | |
M.Yerri Naidu | M.Com., APSET | View Profile | |
Y V Haritha Lochana | MBA (Finance & Marketing) | View Profile | |
K.SANTHI BABU | M.COM,APSET,B.Ed SPL | View Profile | |
Koosetty Suneetha | M.com,LLB | View Profile | |
M. Posamma | M.COM, APSET | View Profile | |
P. Prasanthi kumari | M.Com | View Profile | |
T. Mani ratnam | MBA | View Profile | |
K. Rajeswari | M.Com | View Profile | |
M. Bhanu sabarish | M.Com | View Profile | |
R. Phaneendra kumar | M.COM, APSET | View Profile |