Commerce

Dr A A Annapurna

Department of Commerce

Designation	Lecturer
Phone	+918978737858
Institutional email ID	annapurnaaa@gcrjy.ac.in
ORCID	0000-0002-2309-6610
Scopus ID
Researcher ID
Vidwaan ID	8003
Google Scholor Profile	9
Date of joining the college	01-10-2014

Academic qualifications

Master of Business Administration (M.B.A) (Marketing) from IGNOU, India. 2023
Doctor of Philosophy (Ph.D.) (women empowerment through micro finance) from SV University, Tirupathi, India. 2013
Master of Commerce (M.Com) (COMMERCE) from MADRAS UNIVERSITY, India. 1992
Bachelor of Arts (B.A) (CORPORATE SECRETARYSHIP) from MADRAS UNIVERSITY, India. 1990

Work Experience

Assistant Professor in EDUCATION at COMMISIONARATE OF COLLEGIATE EDUCATION, ANDHRA PRADESH from 27-05-2011 to Present
Lecturer in EDUCATION at INTERMEDIATE BOARD OF EDUCATION, ANDHRA PRADESH from 28-01-2002 to 26-05-2011

Research Experience

Number of Papers Published in Journals: 18

AJJARAPU ALIMELU ANNAPURNA, "KNOWLEDGE TO CHANGE: Knowledge to Change: Reframing Outcome-Based Research for Societal Development in India" in International Journal of Multidisciplinary Educational Research, 2026 . ISSN: 2277 – 7881. DOI: DOI: www.ijmer.in/07/2026/34.10.16, Impact Factor: 10.16. Weblink: https://www.ijmer.in/
Dr. Ajjarapu Alimelu Annapurnan and Pydimalla Sulochana Rani, "Research Fuels Disruptive Innovation" in International Journal of Multidisciplinary Educational Research, 2026 . ISSN: 2277-7881. DOI: DOI: www.ijmer.in/07/2026/34.10.16, Impact Factor: 10.16. Weblink: https://www.ijmer.in/
Dr. Ajjarapu Alimelu Annapurna, "3. Entrepreneurship a catalyst for Economic Empowerment: Evidence from women-led Enterprises in East Godavari District, Andhra Pradesh, India" in WJARR, 2026 . ISSN: 2581-9615. DOI: https://doi.org/10.30574/wjarr.2026.31.1.1803, Impact Factor: 8.20. Weblink: https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2026-1803.pdf
Ajjarapu Alimelu Annapurna, "4. Demographic drivers and district-ecosystem insights for strengthening women entrepreneurship: Evidence from East Godavari District, Andhra Pradesh." in WJARR, 2026 . ISSN: 2581-9615. DOI: https://doi.org/10.30574/wjarr.2026.30.2.1195, Impact Factor: 8.20. Weblink: https://wjarr.com/sites/default/files/fulltext_pdf/WJARR-2026-1195.pdf
Ajjarapu Alimelu Annapurna, "5. Curriculum Re Design and Pedagogical Innovation under NEP2020. Institutional and State Level Adaptability in Higher Education" in IJRAR, 2026 . ISSN: E-ISSN 2348-1269, P-. DOI: https://doi.org/10.30574/wjarr.2026.30.2.1195, Impact Factor: 7.17. Weblink: http://ijrar.org/viewfull.php?&p_id=IJRAR1EXP011
Annapurna, A., "MARKET ORIENTATION & PROFITABILITY" in ZENODO oer, 2026 . ISSN: . DOI: https://doi.org/10.5281/zenodo.19340580, Impact Factor: 0.00. Weblink: Annapurna, A. (2026, March 30). Market Orientation & Profitability. Zenodo. https://doi.org/10.5281/zenodo.19340580
Annapurna, A. A., "Evolution of Marketing Concepts" in ZENODO oer, 2026 . ISSN: na. DOI: https://doi.org/10.5281/zenodo.19139941, Impact Factor: 0.00. Weblink: Annapurna, A. A. (2026, March 20). Evolution of Marketing Concepts. Zenodo. https://doi.org/10.5281/zenodo.19139941
AJJARAPU ALIMEU ANNAPURNA, "AN INTRODUCTION TO MARKETING CONCEPTS" in ZENODO, 2026 . ISSN: open educational res. DOI: https:doi.org/10.5281/zenodo.19073063, Impact Factor: 0.00. Weblink: Annapurna, A. A. (2026, March 16). An Introduction to Marketing Concepts. Zenodo. https://doi.org/10.5281/zenodo.19073063
DR. A.A. ANNAPURNA, "WOMEN ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW (2020-2025)" in TIJER, 2025 . ISSN: 2349-9249. DOI: https://tijer.org/TIJER/paper/TIJER2508001, Impact Factor: 8.57. Weblink: https://tijer.org/TIJER/papers/TIJER2508001.pdf
Alimelu Annapurna Ajjarapu, "SMALL ENTREPRISES, BIG IMPACT TRENDS, CHALLENGES,AND THE FUTURE OF INDIAN SMEs" in INTERNATIONAL JOURNAL OF RESEARCH TRENDS & INNOVATION, 2025 . ISSN: 2456-3315. DOI: https://doi.org/10.56975/ijrti.v10i8.205784, Impact Factor: 8.14. Weblink: https://www.ijrti.org/viewpaperforall?paper=IJRTI2508089
Dr. A. A. ANNAPURNA, "THE NEW EDUCATION POLICY 2020: ENHANCING WORKFORCE READINESS: A CASE STUDY OF REFORMS IN ANDHRA PRADESH STATE HIGHER EDUCATION" in INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH,, 2024 . ISSN: ISSN : 2277 â€“ 788. DOI: www.ijmer.in/12/2024/25. , Impact Factor: 9.01. Weblink: www.ijmer.in
Dr. A. A ANNAPURNA, "CRYPTOCURRENCY & BLOCKCHAIN SECURITY STANDARDS" in Gurukul International Multidisciplinary Research , 2024 . ISSN: ISSN 2394-8426 . DOI: https://doi.org/10.69758/GIMRJ/2411IV05V12P0001 Pg.No. 3 - 10, Impact Factor: 8.25. Weblink: https://gurukuljournal.com/cryptocurrency-blockchain-security-standards/
Dr. A. A. Annapurna, "Green Consumerism for Environmental Sustainability"" in IJRAR - International Journal of Research and Analytical Reviews , 2024 . ISSN: E-ISSN 2348-1269, P-. DOI: http://doi.one/10.1729/Journal.40936, Impact Factor: 7.17. Weblink: http://www.ijrar.org/IJRAR24C1847.pdf
Dr. A.A.Annapurna, "Social Media: A Game Change in Consumersâ€™ Buying Decision-Making A study in East Godavari District, Andhra Pradesh Abstract" in MUKT SHABD JOURNAL Volume XIII, Issue VI, JUNE/2024, 2024 . ISSN: 2347-3150. DOI: 10.0014.MSJ.2024.V1316.0086781.260857, Impact Factor: 4.60. Weblink: https://shabdbooks.com/current-issue
AA ANNAPURNA VVVSATYAVATHI, "A STUDY ON CUSTOMERS AWARENESS AND PRODUCTS TOWARDS SHGs IN EAST GODAVARI DISTRICT" in MUKT SHABD JOURNAL, 2023 . ISSN: 2347-3150. DOI: , Impact Factor: 4.60. Weblink: https://drive.google.com/file/d/1iWtBOz6XR47twC1t8ZnfCDpSFxdevnD-/view
AAANNAPURNA VVVSATYAVATHI, "A study on Customer Satisfaction on Banking Facilities and Services Providing in East Godavari District of Andhra Pradesh" in TIJER - International Research Journal, 2023 . ISSN: 2349-9249. DOI: , Impact Factor: 8.57. Weblink: https://tijer.org/papers/TIJER2305254.pdf
A A ANNAPURNA, "SHG-Bank Linkage Programme: An Indian Perspective" in International Journal of Engineering science & Computing, 2017 . ISSN: 2319-7242 VOLUME 7 I. DOI: , Impact Factor: 6.13. Weblink: https://drive.google.com/file/d/1SRT77N1Di7OVMLnhDoHLFIENUm5FR260/view?usp=sharing
A A Annapurna, "Women Empowerment through Microfinance-A case study of East Godavari, Andhra Pradesh, Issue-1, Volume-2, pp. 084-089 Sept-Oct 2012." in International Journal for Research in Science & Advanced Technologies 2, 84-93 , 2012 . ISSN: ISSN 2319-2690. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1dV_M-HuFMn8ksN-WpFyPMBW2D6POznMM/view?usp=sharing

Number of Papers Publised in Conferences: 01

AA annapurna , "women empowerment through Entrepreneurship " in Women Entrepreneurship organized by Government college (Autonomous) Rajahmundry on 10-04-2023 (Full Paper ) ISBN/ISSN: 978-93-340-0079-5. Weblink: nA

Number of Patents: 00

Number of Research Projects: 01

A GOVERNMENT COLLEGE AUTONOMOUS RAJAHMUNDRY Sponsored Research Project entitled "WOMEN ENTREPRENEURSHIP A MEANS FOR SUSTENANCE AND DEVELOPMENT OF WOMEN ENTREPRENEURS IN EAST GODAVARI DISTRICT, ANDHRAPRADESH" with a financial assistance of INR. 120000.00 from 27-01-2024 to 27-01-2026

Memberships in Professional Bodies

Life Member in COMMERCE & MANAGEMENT ASSOCIATION since 01-08-2023

Books Authored

Author of "“Foundations of Accounting and Financial Modelling”", ISBN: 978-81-985866-0- 5, Publisher: A2Z EDU LEARNING ( 2025),Edition: 1
Author of "“Essentials of Research Methodology: A Multi-disciplinary Research Practice”", ISBN: 978-81-986300-9-4, Publisher: A2Z EDU LEARNING ( 2025),Edition: 1
Author of "MICRO FINANCE & SELF HELP GROUPS", ISBN: 978-1-5457-1303-7, Publisher: EDUCREATION PUBLISHING ( 2018),Edition: 1

Courses attended (Orientation, Refresher, FDP, etc.)

Attended Teachers Training Programme on "SINGLE MAJOR COMMERCE" organized by GOVERNMENT COLLEGE (AUTONOMOUS) RAJAHMUNDRY from 18-03-2024 to 22-03-2024
Attended Faculty Development Program on "RESEARCH METHODOLOGY USING CHAT GPT AND AI TOOLS" organized by KERALA STATE HIGHER EDUCATION COUNCIL from 21-09-2023 to 29-09-2023
Attended Faculty Development Program on "PYTHON PROGRAMMING FOR DATA SCIENCE" organized by GOVERNMENT COLLEGE (AUTONOMOUS) RAJAHMUNDRY from 19-06-2023 to 23-06-2023
Attended Faculty Development Program on "ENGLISH MEDIUM OF INSTRUCTION" organized by GOVERNMENT COLLEGE (AUTONOMOUS) RAJAHMUNDRY from 05-06-2023 to 10-06-2023
Attended Teachers Training Programme on "TRAINING FOR ADMINISTRATORS OF AUTONOMOUS COLLEGES" organized by COMMISIONERATE OF COLLEGIATE EDUCATION from 25-04-2023 to 27-04-2023
Attended Faculty Development Program on "PEDAGOGY FOR LOGISTICS COURSES" organized by LOGISTICS SKILL COUNCIL from 14-03-2023 to 20-03-2023
Attended Seminar on "ACADEMIC WRITING" organized by GOVERNMENT COLLEGE (AUTONOMOUS) RAJAHMUNDRY AND A2Z EDU HUB from 25-02-2023 to 25-02-2023
Attended Faculty Development Program on "DESIGN, DEVELOP AND DELIVER ONLINE/BLENDED LEARNING COURSES" organized by NATIONAL INSTITUTE OF EDUCATIONAL PLANNING AND ADMINISTRATION from 06-10-2022 to 10-10-2022
Attended Workshop on "DIGITIZATION OF BANKING SECTOR" organized by GDC SEETHANAGARAM from 27-09-2022 to 27-09-2022
Attended Refresher Course on "RESEARCH METHODOLOGY for Faculty of Social Sciences" organized by UGC-HUMAN RESOURCE DEVELOPMENT CENTRE, UNIVERSITY OF HYDERABAD from 21-07-2020 to 31-08-2020
Attended Faculty Development Program on "Recent Trends in Management" organized by GATES INSTITUTE OF TECHNOLOGY, ANANTHAPURAMU, AP from 13-07-2020 to 19-07-2020
Attended Faculty Development Program on "CHALLENGES & STRATEGIES OF TEACHING IN POST COVID -19" organized by ADIKAVI NANNAYA UNIVERSITY, RAJAHMUNDRY from 11-05-2020 to 15-05-2020
Attended Workshop on "ONLINE COURSE DESIGN, DEVELOPMENT AND DELIVERY" organized by UGC-HUMAN RESOURCE DEVELOPMENT CENTRE, UNIVERSITY OF HYDERABAD from 06-05-2020 to 08-05-2020
Attended Teachers Training Programme on "Orientation & Teacher Retraining Programme" organized by IQAC, SVKP & DR. K.S. Raju Arts & science College (A), Penugonda from 09-03-2020 to 14-03-2020
Attended Faculty Development Program on "PEDAGOGY FOR LOGISTICS COURSES" organized by KL UNIVERSITY from 12-06-2019 to 13-06-2019
Attended Refresher Course on "MULTIDISCIPLINARY" organized by UGC-ACADEMIC STAFF COLLEGE AU from 27-01-2015 to 16-02-2015
Attended Orientation Course on "COMMERCE" organized by UGC-ACADEMIC STAFF COLLEGE AU from 25-02-2014 to 24-03-2014

MOOCs Completed: 02

"FINANCIAL MARKETS & EMERGING BUSINESS MODELS" in SWAYAM organized by UNIVERSITY OF KERALA from 01-09-2019 to 15-01-2020
"REFRESHER COURSE IN COMMERCE" in SWAYAM organized by SHRIRAM COLLEGE OF COMMERCE, NEW DELHI from 01-09-2019 to 15-01-2020

Awards/ Acheivements / Recoginizations