Commerce

Mrs Y Harithalochana

Department of Commerce

Designation	Lecturer
Phone	9502593953
Institutional email ID	lochanayadavally@gcrjy.ac.in
ORCID	0009-0005-8603-335X
Scopus ID
Researcher ID	1448mnhl
Vidwaan ID	520689
Google Scholor Profile
Date of joining the college	25-06-2018

Academic qualifications

Master of Commerce (M.Com) (International Business) from IGNOU, India. 2021
Master of Business Administration (M.B.A) (Finance & Marketing ) from Adikavi Nannaya University , India. 2018
Bachelor of Commerce (B.Com) (Accounting) from Adikavi Nannaya University , India. 2015

Work Experience

Lecturer in Education at Govt. college autonomous , RAJAHMUNDRY from 25-06-2018 to Present
Teacher in School at Sri goutami school , RAJAHMUNDRY from 07-07-2015 to 29-04-2016
Consultant in Service industry at Idea cellular ltd. , RAJAHMUNDRY from 06-06-2011 to 10-04-2012

Research Experience

Number of Papers Published in Journals: 10

Dr. K Ratna Manikyam M Y Naidu Y V Haritha Lochana, "Impact of artificial intelligence on operational efficiency, customer experience and strategic decision-making" in International Journal of Management and Commerce, 2025 . ISSN: 2664-6854. DOI: www.managementjournal.in, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1R2fgTpA1qLAmyAKD4cdc9JGIgtmLYArR/view?usp=sharing
Haritha Lochana V Bhavani Sankar Reddy D Naidu M Y, "Environmental Sustainability Practices and Development through Biobased Products in India - A Review" in Advances in Biological Sciences Research, 2025 . ISSN: 2468-5747. DOI: https://doi.org/10.2991/978-94-6463-648-2_22, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1DKH-2h3yfPmcTDtpjuwkt3fy5HpBmuCJ/view?usp=sharing
Naidu M Y Haritha Lochana Y V Bhavani Sankar Reddy D, "Bio-Based Products in E-Commerce: Online Marketing and Sales Strategies – A Review Literature" in Advances in Biological Sciences Research, 2025 . ISSN: 2468-5747. DOI: https://doi.org/10.2991/978-94-6463-648-2_4, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1DLFjyE2rz675I-Dr77P3-BKk7AjX0GRq/view?usp=sharing
Y V Haritha Lochana, R Unice , K Veeralakshmi , "RE-IMAGINING HUMAN RESOURCE MANAGEMENT: EMERGING TRENDS, CHALLENGES AND OPPORTUNITIES IN THE DIGITAL AGE" in International Journal of Multidisciplinary Educational Research , 2024 . ISSN: 2277-7881. DOI: http://www.ijmer.in/12/2024/25, Impact Factor: 9.01. Weblink: https://drive.google.com/file/d/1yxUetqXPciOMw3C_ebv6fGjUhxv0W_Rc/view?usp=sharing
M Y NAIDU Y V HARITHA LOCHANA DR K RATNA MANIKYAM, "Impact of Digital Payments and E-Wallets on Accounting and Financial Reporting" in International Journal of Scientific Research in Engineering and Management (IJSREM), 2024 . ISSN: 2582-3930. DOI: 10.55041/IJSREM39020, Impact Factor: 8.45. Weblink: https://drive.google.com/file/d/1_-0I-F6q9FmpEtEHQrTPmz4080P4UpN8/view?usp=sharing
Y V HARITHA LOCHANA DR K RATNAMANIKYAM M Y NAIDU, "Innovations and Best Practices in Accounting Education and Training" in International Journal of All Research Education and Scientific Methods (IJARESM), 2024 . ISSN: 2455-6211. DOI: http://www.ijaresm.com, Impact Factor: 8.54. Weblink: https://drive.google.com/file/d/10duwS_9u9zJ48_GT5R50HL85bTz_d0Zs/view?usp=sharing
Dr. K. Ratna Manikyam1 , M.Y. Naidu2 and Y.V. Haritha Lochana2, "A STUDY ON CONSUMER BEHAVIOUR TOWARDS SHOPPING MALLS IN ANDHRA PRADESH (WITH SPECIAL REFERENCE TO VISAKHAPATNAM CITY)" in International Journal of Advanced Research (IJAR), 2023 . ISSN: 2320-5407. DOI: 10.21474/IJAR01/16630, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1evBxXpH8Q5-1zaLxR1wfoQ9WN_yuh-Nb/view?usp=sharing
Y V HARITHA LOCHANA K RATNA MANIKYAM M Y NAIDU, "THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN TEACHING AND LEARNING – A LITERATURE REVIEW" in International Journal of Recent Scientific Research, 2023 . ISSN: 0976-3031. DOI: 10.24327/IJRSR, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1XN9wemzNvPl9HPGw9YILYppw922yVv-j/view?usp=sharing
Y V HARITHA LOCHANA, "Impact of digital Marketing in Retail Busines" in Mukt Shabd Journal , UGC Care , 2023 . ISSN: 2347-3150. DOI: MSJ/6038, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1glLNiuhrOtB4rCf8GsptIZIGZjAqZLr2/view?usp=sharing
Dr. K Ratna Manikyam Y V Haritha Lochana, "SKILL SET REQUIRED FOR NEW GENERATION COMMERCE AND MANAGEMENT GRADUATES" in International Journal of Creative Research Thoughts (IJCRT), 2022 . ISSN: 2320-2882. DOI: , Impact Factor: 7.97. Weblink: https://drive.google.com/file/d/1dsoa5dZe8aqfEMWUvqWjJ7SkdcMwK3Wn/view?usp=sharing

Number of Papers Publised in Conferences: 01

M Y NAIDU Dr. K Ratnamanikyam , "Problems and Prospects of Women Entrepreneurship in India " in National Seminar on Women Empowerment through Entrepreneurship organized by Department of Commerce on 10-04-2023 (Full Paper ) ISBN/ISSN: 978-93-340-0079-5. Weblink: https://drive.google.com/file/d/1I2Udw7EMJxRJwgcs1w9B4R6F_3Nu61ow/view?usp=sharing

Number of Patents: 02

Y V HARITHA LOCHANA ,International Patent: " BIOMETRIC AUTHENTICATION FOR SECURE E-COMMERCE TRANSACTIONS " (Patent Number: 202541032719 A) published in O/o PATENT APPLICATION PUBLICATION,INDIA on 13-06-2025 ( Published) URL: https://drive.google.com/file/d/1XAQMM1v54K7JD91yUh3fXWjq9DLXQ8RU/view?usp=sharing
Y V HARITHA LOCHANA ,International Patent: " BLOCKCHAIN-BASED SUPPLY CHAIN MANAGEMENT SYSTEM FOR E-COMMERCE " (Patent Number: 202541032720 A) published in O/o PATENT APPLICATION PUBLICATION,INDIA on 13-06-2025 ( Published) URL: https://drive.google.com/file/d/1WyStimISFFvwJ-Y4qQcE-Pxj5U335vP5/view?usp=sharing

Number of Research Projects: 00

Memberships in Professional Bodies

Associate Member in Associate Member in Andhra Pradesh Government Degree College Guest Faculty Association since 09-02-2020

Books Authored

Author of "Logistics and Supply Chain Management", ISBN: 20, Publisher: Commissionerate of Collegiate Education AP ( 2022),Edition: 2022

Courses attended (Orientation, Refresher, FDP, etc.)

Attended Teachers Training Programme on "5 Day Non Residential Training for Programme for Teachers (ToT) on Single Major Commerce " organized by CCE,AP from 18-03-2024 to 22-03-2024
Attended Faculty Development Program on "A TUTELAGE FORUM ON TEACHING, LEARNING & RESEARCH" organized by HINDUSTHAN COLLEGE OF ARTS & SCIENCE (Autonomous) COIMBATORE from 27-01-2024 to 04-02-2024
Attended Workshop on "Emerging Trends in Indian Banking sector " organized by Govt.College (A),Rajahmundry from 22-07-2023 to 22-07-2023
Attended Seminar on "“National Education Policy 2020: Realization of Goals- Role of Stakeholders”" organized by by IQAC of PRGC(A),Kakinada from 08-05-2023 to 08-05-2023
Attended Seminar on "National Seminar on women empowerment through Entrepreneurship" organized by Govt.College (A),Rajahmundry from 10-04-2023 to 11-04-2023
Attended Teachers Training Programme on "“Internship and LMS”" organized by Nodal Resource Center,Rajahmundry from 02-02-2023 to 04-02-2023
Attended Workshop on "National Workshop on Digitalization of Banking Sector" organized by Government Degree College Seethanagaram from 27-09-2022 to 27-09-2022
Attended Faculty Development Program on "Research Methodology and Data Analysis in Business Management" organized by Department of Commerce and Business Management, Krishna University from 25-08-2022 to 01-09-2022
Attended Faculty Development Program on "“International FDP on Probability and Statistics for Data Science”" organized by IQAC- Internal Quality Assurance Cell, Government College (Autonomous) Rajahmundry & Dept. of Resear from 13-07-2022 to 16-07-2022
Attended Faculty Development Program on "National Educational Policy:2020 and Higher Education in India" organized by IQAC Dr.N.S.A.M First Grade College Karnataka from 24-05-2021 to 29-05-2021
Attended Faculty Development Program on "“GST using Tally’’" organized by Department of Commerce, University College of Commerce and Business Management, Osmania University, from 29-07-2020 to 29-07-2020
Attended Faculty Development Program on "Filling of Income Tax Returns Law and Procedure" organized by Department of Commerce, P. B. Siddhartha College of Arts & Science, Vijayawada in Collaboration wi from 25-07-2020 to 25-07-2020
Attended Faculty Development Program on "Atmanirbhar Bharat:Unleashing Power of Commerce in Digital Era:Global Trade ,Business Warfare Levies,Immersive ,Learning Pedagogy and Business Analytics" organized by Commissionerate of Collegiate Education , AP from 20-07-2020 to 24-07-2020
Attended Faculty Development Program on "Recent Trends in Management " organized by GATES Institute of Technology ,Anathapuramu from 13-07-2020 to 19-07-2020
Attended Workshop on "Capacity Building for Teachers on Digital Initiatives " organized by Govt.College (A),Rajahmundry from 11-01-2019 to 11-01-2019
Attended Workshop on "Emerging trends in E-commerce " organized by Government College (A), Rajahmundry from 08-01-2019 to 08-01-2019
Attended Workshop on "Usage of free and Open Source tools in statistical Data Analysis " organized by Govt.College (A),Rajahmundry from 05-01-2019 to 05-01-2019
Attended Workshop on "Aspiring for Women Entrepreneurs " organized by SKR Womens College , Rajahmundry from 29-11-2018 to 29-11-2018

MOOCs Completed: 02

"E-BUSINESS" in NPTEL organized by Indian Institute of Technology Kharagpur from 21-07-2025 to 10-10-2025
"Refresher Course In Commerce" in SWAYAM organized by SWAYAM organized by Shri Ram College of Commerce, University of Delhi from 01-10-2019 to 02-01-2020

Awards/ Acheivements / Recoginizations

Received "Appreciation award for meritorious services as a content developer" from Commissionerate of collegiate Education on 18-10-2022 (State Level)

Administrative Responsibilities