Commerce

Mr M Yerri Naidu

Department of Commerce

Designation	Lecturer
Phone	8978716050
Institutional email ID	naidum@gcrjy.ac.in
ORCID	0009-0000-2679-1988
Scopus ID
Researcher ID	mnaidu1448
Vidwaan ID	242087
Google Scholor Profile
Date of joining the college	25-06-2018

Academic qualifications

APSET (Commerce) from Andhra University, India. 2016
Master of Commerce (M.Com) (Accounting with Finanace) from Government College (A),Rajahmundry, India. 2016
Bachelor of Commerce (B.Com) (Commerce with Computer Applications ) from Srividya Degree College , India. 2014

Work Experience

Lecturer in Commerce at Govt. College (A), Rajahmundry from 25-06-2018 to Present
Lecturer in Commerce at Vivekananda Junior and Degree College, Narsipatnam from 01-06-2016 to 31-05-2018
Raw material Supervisor in Raw Materials at Capricon Food Products India Ltd., Satyavedu from 13-05-2015 to 31-07-2015

Research Experience

Number of Papers Published in Journals: 10

M Y NAIDU , "A COMPARATIVE STUDY OF GOLD LOANS PROVIDED BY STATE BANK OF INDIA AND ICICI BANKS" in International Journal Research Publication Analysis, 2026 . ISSN: 2456-9995. DOI: https://doi-doi.org/101555/ijrpa.4065, Impact Factor: 9.12. Weblink: https://drive.google.com/file/d/1jUI9FHEH1VOosyd6LeVvbP7rIQ_wWu91/view?usp=drivesdk
M Y NAIDU Y V Haritha Lochana , "The Andhra Advantage Paradox: An Analysis of Technology-Driven Growth and Financial Risk Exposure in India's Aquaculture Hub" in International Journal of Management, Technology And Engineering, 2025 . ISSN: 2249-7455. DOI: 16.10089/IJMTE, Impact Factor: 6.30. Weblink: https://drive.google.com/file/d/1tn7UdP698gWElwp31mcKVBj3AN4-bPsd/view?usp=drivesdk
Dr. K Ratna Manikyam M Y Naidu Y V Haritha Lochana2, "Impact of artificial intelligence on operational efficiency, customer experience and strategic decision-making" in International Journal of Management and Commerce, 2025 . ISSN: 2664-6854,. DOI: www.managementjournal.in, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1R2fgTpA1qLAmyAKD4cdc9JGIgtmLYArR/view?usp=sharing
Haritha Lochana V Bhavani Sankar Reddy D Naidu M Y, "Environmental Sustainability Practices and Development through Biobased Products in India - A Review" in Advances in Biological Sciences Research, 2025 . ISSN: 2468-5747. DOI: https://doi.org/10.2991/978-94-6463-648-2_22, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1DKH-2h3yfPmcTDtpjuwkt3fy5HpBmuCJ/view?usp=sharing
Naidu M Y Haritha Lochana Y V Bhavani Sankar Reddy D , "Bio-Based Products in E-Commerce: Online Marketing and Sales Strategies – A Review Literature" in Advances in Biological Sciences Research, 2025 . ISSN: 2468-5747. DOI: https://doi.org/10.2991/978-94-6463-648-2_4, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1DLFjyE2rz675I-Dr77P3-BKk7AjX0GRq/view?usp=sharing
D.Bhavani Sankar Reddy, M.Y.Naidu, V.Ramesh Krishna , "THE DIGITAL TRASAFORMATION OF HUMAN RESOURCE MANAGEMENT:OPPORTUNITIES,CHALLENGES AND FUTURE DIRECTIONS " in International Journal of Multidisciplinary Educational Research, 2024 . ISSN: 2277-7881. DOI: http://www.ijmer.in/12/2024/25, Impact Factor: 9.01. Weblink: https://drive.google.com/file/d/18hGFgwLMQL7lx4Vlska3ibds-kwWZj4e/view?usp=sharing
M Y NAIDU Y V HARITHA LOCHANA DR K RATNA MANIKYAM, "Impact of Digital Payments and E-Wallets on Accounting and Financial Reporting " in International Journal of Scientific Research in Engineering and Management (IJSREM), 2024 . ISSN: 2582-3930. DOI: 10.55041/IJSREM39020, Impact Factor: 8.45. Weblink: https://drive.google.com/file/d/1vA1SZaW01son2FUsYBfoaej54n-crGTs/view?usp=sharing
Y V HARITHA LOCHANA DR K RATNAMANIKYAM M Y NAIDU, "Innovations and Best Practices in Accounting Education and Training " in International Journal of All Research Education and Scientific Methods (IJARESM), 2024 . ISSN: 2455-6211. DOI: http://www.ijaresm.com/, Impact Factor: 8.54. Weblink: https://drive.google.com/file/d/1goT5gsnrr94Dxu6TjhddAkPGkex_0VBI/view?usp=sharing
Dr. K RATNA MANIKYAM M Y NAIDU Y V HARITHA LOCHANA, "A STUDY ON COMSUMER BEHAVIOUR TOWARDS SHOPPING MALLS (WITH SPECIAL REFERENCE TO VISAKAPATNAM CITY) IN ANDHRA PRADESH" in INTERNATIONAL JOURNAL OF ADVANCED RESEARCH, 2023 . ISSN: 2320-5407. DOI: 10.21474/IJAR01/16630, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1xaa2Sa8UvrhYyHyRkA94GhKFYYhAOS8U/view?usp=drive_link
Y V HARITHA LOCHANA K RATNA MANIKYAM M Y NAIDU, "THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN TEACHING AND LEARNING – A LITERATURE REVIEW" in International Journal of Recent Scientific Research, 2023 . ISSN: 0976-3031. DOI: 10.24327/IJRSR, Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/19jvESigjREGfSW4u-wnASEZo1Fqb_rRd/view?usp=drive_link

Number of Papers Publised in Conferences: 02

Y V Haritha Lochana M Y NAIDU , "Enhancing Public-Private-People Partnerships for Poverty Alleviation: A Visualization Framework for "Bangaru Kutumbams" " in Envisioning Swarnandhara to Twine with Viksit Bharath 2047: The Realities and Challenges organized by P R Government College Autonomous Kakinada on 24-09-2025 (Full Paper ) ISBN/ISSN: 978-93-92760-61-7. Weblink: https://drive.google.com/file/d/1UG0P9J4pTlw-EuVUfkaIxxiwGzJji-OK/view?usp=drivesdk
M Y NAIDU DR. K RATNA MANIKYAM , "Problem and Prospects Women Entrepreneurship in India - A Literature Review " in Two Day National Conference on Women Empowerment through Entrepreneurship organized by Department of Commerce & Management , Govt.College (A),RJY on 10-04-2023 (Full Paper ) ISBN/ISSN: 978-93-340-0079-5. Weblink: https://drive.google.com/file/d/1D89hN4YtZM-PoLbk8kiwWpdVXPzbHZ7D/view?usp=sharing

Number of Patents: 02

M.Y.NAIDU ,International Patent: " BIOMETRIC AUTHENTICATION FOR SECURE E-COMMERCE TRANSACTIONS " (Patent Number: 202541032719 A) published in O/o PATENT APPLICATION PUBLICATION,INDIA on 13-06-2025 ( Published) URL: https://drive.google.com/file/d/14DeIQYzj14OmXp3bsYoQD_Czq8rm7oeH/view?usp=sharing
M.Y.NAIDU ,International Patent: " BLOCKCHAIN-BASED SUPPLY CHAIN MANAGEMENT SYSTEM FOR E-COMMERCE " (Patent Number: 202541032720 A) published in O/o PATENT APPLICATION PUBLICATION,INDIA on 13-06-2025 ( Published) URL: https://drive.google.com/file/d/1KCKM_ImAkpFnmXExgYO2mKaw_6tBTBH6/view?usp=sharing

Number of Research Projects: 00

Memberships in Professional Bodies

Associate Member in Andhra Pradesh Government Degree College Guest Faculty Association since 09-02-2020

Books Authored

Author of "Logistics and Supply Chain Management ", ISBN: 12, Publisher: Commissionerate of Collegiate Education ,AP ( 2022),Edition: 2022

Courses attended (Orientation, Refresher, FDP, etc.)

Attended Workshop on "National Webinar on Fund Accounting" organized by Government Degree College Pithapuram from 12-04-2025 to 12-04-2025
Attended Workshop on "AICTE Workshop " organized by GITAM UNIVERSITY , VISAKHAPATNAM from 09-04-2025 to 09-04-2025
Attended Teachers Training Programme on ""5 Day Non Residential Training for Programme for Teachers (ToT) on Single Major Commerce" organized by CCE,AP from 18-03-2024 to 22-03-2024
Attended Seminar on "“ Challenges of Women Entrepreneurship in India "" organized by SKR (W) COLLEGE ,RJY from 05-03-2024 to 05-03-2024
Attended Faculty Development Program on ""A TUTELAGE FORUM ON TEACHING, LEARNING & RESEARCH"" organized by HINDUSTHAN COLLEGE OF ARTS & SCIENCE (Autonomous) COIMBATORE from 27-01-2024 to 04-02-2024
Attended Teachers Training Programme on "Banking and Financial Management with Tally Prime" organized by IQAC- Government College (Autonomous)Rajahmundry,& A2Z Edu Learning Hub LLP, Kerala, India from 04-12-2023 to 08-12-2023
Attended Teachers Training Programme on "English Medium of Instruction ,Proficiency in English" organized by Commissionerate of Collegiate Education , AP from 12-06-2023 to 17-06-2023
Attended Seminar on "“National Education Policy 2020: Realization of Goals- Role of Stakeholders”" organized by IQAC of PRGC(A),Kakinada from 08-05-2023 to 08-05-2023
Attended Teachers Training Programme on "Internship and LMS" organized by Nodal Resource Center, Rajahmundry from 23-01-2023 to 25-01-2023
Attended Faculty Development Program on "Research Methodology and Data Analysis in Business Management" organized by Department of Commerce and Business Management, Krishna University,Machilipatnam from 25-08-2022 to 01-09-2022
Attended Faculty Development Program on "National Educational Policy:2020 and Higher Education in India" organized by IQAC Dr.N.S.A.M First Grade College Karnataka from 24-05-2021 to 29-05-2021
Attended Teachers Training Programme on "UGC NET Examination " organized by Department of Commerce and Management in association with the IQAC Dr.N.S.A.M First Grade College Ka from 20-04-2021 to 24-04-2021
Attended Faculty Development Program on "GST Using Tally" organized by Department of Commerce, University College of Commerce and Business Management, Osmania University, from 29-07-2020 to 29-07-2020
Attended Faculty Development Program on "Filling of Income Tax Returns Law and Procedure" organized by Department of Commerce , P.B.Siddhartha College of Arts and Science Vijayawada in collaboration with from 25-07-2020 to 25-07-2020
Attended Faculty Development Program on "Atmanirbhar Bharat:Unleashing Power of Commerce in Digital Era" organized by Commissionerate of Collegiate Education , AP from 20-07-2020 to 24-07-2020
Attended Faculty Development Program on "Recent trends in Management " organized by GATES Institute of Technology ,Anathapuramu from 13-07-2020 to 19-07-2020
Attended Workshop on "Career in Renewable Energy and sustainable Development" organized by Govt.College (A),RJY from 07-04-2015 to 07-04-2015
Attended Seminar on "E-Governance : Problems and Prospectus " organized by Govt.College , Rajahmundry from 08-03-2015 to 08-03-2015
Attended Workshop on "Research Methodology " organized by Govt.College , Rajahmundry from 07-03-2015 to 07-03-2015
Attended Seminar on "Latest Trends in Banking Sector " organized by Govt.Degree College ,Seethanagaram from 30-12-2014 to 30-12-2014

MOOCs Completed: 02

"E-BUSINESS" in NPTEL organized by Indian Institute of Technology Kharagpur from 21-07-2025 to 10-10-2025
"Refresher Course In Commerce" in SWAYAM organized by Shri Ram College of Commerce, University of Delhi from 01-10-2019 to 02-01-2020

Awards/ Acheivements / Recoginizations

Received ""Appreciation award for meritorious services as a content developer"" from CCE,AP on 18-10-2022 (State Level)
Received "Certificate of Merit" from Government College (A),Rajahmundry on 25-02-2016 (Institutional Level)

Administrative Responsibilities