Room No: 511, Commerce Block, Govt College (A), Rajahmundry
Target:
II BBA(H) Students
Number of Participants:
37
As part of the Organisational Behaviour course, students of II BBA (H), III Semester were assigned individual case studies on various national and international companies. Each student selected a topic and conducted in-depth research using secondary data sources such as company reports, academic journals, and credible online platforms. Students prepared detailed reports and delivered presentations using PowerPoint in the classroom.
The case studies encompassed diverse areas including competitive strategies, leadership styles, innovation, business models, and brand positioning. Topics included comparative analyses such as FOGG vs. AXE and Flipkart vs. Amazon, as well as organisational studies on Zomato, IKEA, Naturals Ice Cream, Café Coffee Day, and leading luxury brands.
The activity was conducted over six days from 17 to 22 November 2025, with 5 students presenting each day, allowing adequate time for detailed presentations and interactive Q&A sessions.
Organizer(s):
Dr B. Prathima, Faculty, Dept of Commerce & Management
Outcome:
Through this activity, students achieved the following learning outcomes:
• Developed the ability to analyse organisational behaviour in real-world contexts.
• Enhanced critical thinking, decision-making, and problem-solving skills.
• Improved communication and presentation capabilities through structured delivery.
• Gained exposure to current business practices and global organisational strategies.
Field Visit and Plantation Activity at Pongamia Pinnata Clonal Test Site (As part of Karthika Vanasamaradhana 2025) Regional Forest Research Centre, Rajahmundry
