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Commerce

Seminar Presentation - Business Communication and Soft Skills - February 02, 2026

Date: February 02, 2026
Duration:

-10 day(s)

Venue:

Room No:511, CommerceBlock, Government College(A), Rajahmundry

Target:

I M.Com Students

Number of Participants:

15

As part of the internal assessment for the course Business Communication and Soft Skills, students of the M.Com First Semester were required to present seminars on assigned topics. The seminar exercise is designed to develop students' research acumen, communication skills, analytical thinking, and ability to relate theoretical concepts to real-world business scenarios through case studies. The seminar presentations were conducted on February 2, 3 & 4, 2026. A total of 15 students presented their seminars, each covering a distinct dimension of business communication supported by relevant corporate or organisational case studies. The topics ranged from branding, cultural communication, and AI in business to leadership, corporate strategy, and technology-driven communication.

Organizer(s):

Dr B. Prathima, Faculty, Dept of Commerce & Management

Outcome:

1. Students demonstrated satisfactory preparation and research in selecting relevant case studies to substantiate their topics. 2. The use of well-known corporate examples — including Infosys, TCS, Amazon, Twitter, Flipkart, Walmart, Kellogg's, and the Tata Group — reflected an ability to connect academic concepts with real business practices. 3. Presentations on AI, virtual communication, and digital media indicated students' awareness of current trends in the business communication landscape. 4. Several presentations exhibited strong analytical depth, particularly those covering Corporate Communication Strategy (Tata Group) and Cross-Cultural Communication (Kellogg's in India). 5. Areas identified for improvement include structuring arguments more cohesively, enhancing visual aids, and deepening the analysis of case studies beyond descriptive reporting.

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